Homegrown Housing was a design concept/business (for university) created for sustainable eco-housing within Australia. This booklet highlighted the fundamental features when creating a business through logos, guidelines, competitors, definitions and applications to ensure that a design concept is kept cohesive throughout the design processes, and most importantly, what is important to take into account based on industry standards.
Front page
Guidelines - patterns Applications - business cards/letterhead
Applications - cylinder/lanyard Applications - mug/cap
Applications - truck Applications - all
Final render - guidelines colour/type Final render - guidelines size
Final render - refined designs/colour logo